Corporate Profile


Leveraging our expertise in the three fields of “logic,” “data,” and “expression,” we are a company which produces business startups and development from the perspectives of research theme discovery and new business creation.
 Our core business activities are providing policy and project planning, consulting, and implementation support (project producing and promotion) concerning client and partner company 1) creation of plans for proactively changing their future; 2) creation of spaces where a diverse range of professionals from different ecosystems and habitats can gather to form a competitive team; and 3) creation of launching points for strategic actions needed to win. Consulting + direction (implementation) on policy and business creation and application
 Through innovations in information technology, the environment enveloping business and marketing is changing rapidly. Going forward, strengthening points of contact with consumers, developing new businesses, and every kind of business activity will need to be implemented premised on an understanding of the environment information technologies have created. Based on a principle of taking action and an undying thirst for new challenges, and harnessing knowhow which has been constantly honed at the cutting edge of the times, we serve as a focal point between consumers, client companies, various forms of media, technologists, funds, creators, creative businesses, and content owners, coordinating business and carrying out projects.
 The new social trend of the 21st century is the “intelligent society,” and gaako possesses the fertile soil needed to grow and cultivate the fruits of this phenomenon here in Japan.
We seek to boldly take on new challenges and contribute to the development of society so that the next era, and our children, can inherit a society filled with hope.

President and Representative Director, gaako Co., Ltd.
Hidetoshi Fuchigami


To change the future and make the world more vital, interesting,
and full of hope through our abilities to imagine, think, and actMore Vital, More Appealing

We revere the power of business, and the power of creativity.
Business vitalizes people and society, while creativity makes people and society more appealing.
And we believe that when the two wheels of business and creativity turn together, the future becomes more vital and more appealing.

Based on this conviction, we seek to contribute to the pioneering, cultivation, and expansion of new business domains via comprehensive producing services which are both feasible and sound, and always with strategic perspective and insight.


Company name gaako Co., Ltd.
Locations Higashikanda, Chioyda-ku, Tokyo 101-0031 (Head Office)
Kanda Shin Miyajima Bldg. 5F, 1-8-14 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052, Japan (Kanda Ogawamachi Office)
Phone +81 03 6260 9375
Fax +81 03 6260 9385
Representative Hidetoshi Fuchigami (President and Representative Director)
Description of business
  • Research and planning (subject domains: businesses, projects, content)
  • Consulting (subject domains: businesses, projects, content)
  • Implementation support (specific details: coordination, startup practical matters, project implementation and practical matters, fundraising assistance)
  • Content producing (specific details: planning and development practical matters, scheme composition and practical matters [production committees, unions, etc.], production and other project promotion and practical matters)
  • Media building, creative work, engineering (PC, mobile/smartphones, tablets, IPTV, DOOH, digital publishing, etc
  • Agency (creators, content owners, funds)
Principal customers and business partners Nippon Telegraph and Telephone Corporation (NTT) / NTT Docomo, Inc. / Nippon Telegraph and Telephone West Corporation (NTT West) / Nippon Telegraph and Telephone East Corporation (NTT East) / NTT Urban Solutions, Inc. / NTT Urban Development Corporation / NTT Service Evolution Laboratories / NTT Communication Science Laboratories / NTT Network Innovation Laboratories / NTT Plala Inc. / NTT Resonant Inc. (Goo) / NTT Solmare Corporation / NTT Docomo InsightMarketing, Inc. / NTT Docomo Ventures, Inc. / NTT SmartConnect Corporation / NTT TechnoCross Corporation / NTT Advanced Technology Corporation / NTT Smile Energy Inc. / Itochu Corporation / Sky Perfect JSAT Corporation / JSAT International Inc. / Mitsubishi Research Institute, Inc. / National Institute of Information and Communications Technology (NICT) / Dentsu Inc. / Dentsu Consulting Inc. / Hakuhodo Inc. / Adstaff-Hakuhodo Inc. / Wieden+Kennedy Tokyo LLC / Kadokawa Corporation / Ryukyu Broadcasting Corp. / Deloitte Tohmatsu Venture Support Co., Ltd. / Panasonic Corporation / Spin Inc. Studio Ted / Imagine Inc. / Creators Plus K.K. / Primal Inc. / East Group Holdings Inc. / East Entertainment Inc. / Mitsubishi UFJ Research and Consulting Co., Ltd. / Qualcomm Japan K.K. / Omron Corporation / Omron Social Solutions Co., Ltd. / The Tokyo Organising Committee of the Olympic and Paralympic Games / Keio University Graduate School / University of Tsukuba Graduate School / Tohoku University of Art and Design / Mejiro University / Meio University / Okinawa Prefectural Government / Ministry of Economy, Trade, and Industry (METI), Government of Japan / Ministry of Internal Affairs and Communications, Government of Japan / Ministry of the Environment, Government of Japan / Cabinet Office, Government of Japan / Japan Tourism Agency, Government of Japan / You Go Lab / Junior Chamber International Japan / Numerous others


代表取締役社長 淵上 英敏

Hidetoshi Fuchigami (President and Representative Director)

Born in Hyogo Prefecture in 1975. Graduated with an Master’s degree from the Business Administration and Management from the Graduate School of Business Sciences at the University of Tsukuba, Tokyo
1Joined Nippon Telegraph and Telephone Corporation (NTT) in 1996 and worked there for approximately 10 years.
 After joining NTT, was involved in consulting and project implementation for regional development and promotion utilizing information and communication technology. Also participated in the implementation of cooperative industry-government-academia research projects through accounts with the Ministry of Internal Affairs and Communications; the Ministry of Economy, Trade, and Industry (METI); the Cabinet Office; and other central government ministries and agencies.
 Thereafter, was involved in launching services for a strategic broadband promotion company in the NTT Group and was in charge of business cultivation, content creation, planning, and producing. Following that, engaged in digital content producing, new business development, and strategy planning, and was also involved in producing numerous pieces of content in cross-media environments utilizing internet media.
Established gaako Co., Ltd. in January 2007. Began providing corporate consulting, supporting development of new businesses, and business producing. Also took part in the planning of regional promotion and corporate revitalization leveraging work involving investment association formation. Fields of specialty include strategy and tactics, new business development, project management, content business, and combining media with the Internet. In addition, also consecutively served as a guest researcher in Keio Media Design at the Keio University Graduate School of Media Design. Actively involved in the maker culture trend from the perspectives of innovation and venture business. Mechanical Engineering (Akashi College), MBA (Tsukuba University).

September 2004: Selected for inclusion in the Japan Association of Corporate Executives inaugural group of business startup program participants.
March 2005: Consecutively served as a member of the Study Group on Online Business Using Electronic Payments formed by the Ministry of Economy, Trade, and Industry.
 January 2006: Consecutively served as a member of the Research and Study Group on Issues Concerning the Interconnection Between Internet-Enabled Home Appliances and Mobile Devices jointly formed by the Ministry of Economy, Trade, and Industry and the Ministry of Internal Affairs and Communications.
 May 2008: Consecutively served as a member of the Content Business Format Study Group formed by the Ministry of Economy, Trade, and Industry.
 March 2015: Consecutively served as a member of the Olympic Innovation Project formed by the Cabinet Secretariat and the Ministry of Economy, Trade, and Industry.
 March 2017: Consecutively served as an organizer for Start-Up in Kotei held at the Official Residence of the Prime Minister of Japan.
May 2007-May 2009 Advisor (Producer), Research and Development Planning Department, Nippon Telegraph and Telephone Corporation.
 October 2011-March 2012: Member, M&A Forum, Business Design Department, Nippon Telegraph and Telephone West Corporation.
 November 2017-March 2018: Organizer, Co-innovation Catapult Council, Business Design Department, Nippon Telegraph and Telephone West Corporation.
 April 2018-Present: External Examination Committee Member, Innovation Awards, Omron Social Solutions Co., Ltd.
December 2007-March 2010; March 2015-Present: Part-Time Lecturer, College of Psychology, School of Human Sciences, University of Tsukuba.
 October 2010-March 2016: Guest Researcher, Keio Media Design, Keio University Graduate School of Media Design.
 September 2014-Present: Part-time Lecturer, Department of Media Studies, Mejiro University.
Affiliated Academic Societies Intellectual Property Association of Japan, the International Academy of Strategic Management


Three-minute walk from Exit A3/A5 of Awajicho Station on the Tokyo Metro Marunouchi Line

Five-minute walk from Exit B3 of Shin-ochanomizu Station on the Tokyo Metro Chiyoda Line

Two-minute walk from Exit B4 of Ogawamachi Station on the Toei Shinjuku Line

15-minute walk from the East Exit of JR Kanda Station